A type of Microsoft Entra tenant for managing customer identities and their access to your apps. Azure AD B2C requires a Microsoft Entra tenant, but this tenant _isn't_ the same as the Microsoft Entra tenant for your organization. - The **Microsoft Entra tenant** represents your organization. - The **Azure AD B2C tenant** represents the identities for your customer apps. ![](https://learn.microsoft.com/en-us/training/wwl-azure/design-authentication-authorization-solutions/media/application-registration.png) - **Key Features:** - **User Flows:** Preconfigured policies for sign-ins, sign-ups, and other user journeys. - **Identity Providers:** Supports social and enterprise accounts (e.g., Facebook, LinkedIn, Microsoft). - **Customizable UI:** Allows branded registration and custom sign-in experiences. - **External Integration:** Can integrate with external systems like CRM for customer data. - **Third-Party Verification:** Facilitates identity verification and proofing through third-party systems. ## Resources [What is Azure Active Directory B2C? | Microsoft Learn](https://learn.microsoft.com/en-us/azure/active-directory-b2c/overview#example-woodgrove-groceries)