- **Unified Identity Management:** Centralized management of identities and access across cloud and on-premises environments. - **Seamless User Experience:** Fast and easy sign-in to enhance productivity. - **Secure Adaptive Access:** Strong authentication and risk-based policies to protect resources. - **Simplified Identity Governance:** Automated governance to ensure only authorized users have access. - **Considerations for IAM:** - **Microsoft Entra ID:** Combines directory services, application access management, and identity protection. - **B2B Requirements:** Supports collaboration with guest users and external partners. - **B2C Scenarios:** Manages customer sign-up, sign-in, and profile management.